This is what I've made
Brand Video for ReachTV | AccuWeather
Before the opportunity with ReachTV, AccuWeather had only ever produced product videos strictly showcasing app and web features. Despite zero budget and limited resources, the brand team dreamed big — and created a video that took flight. Because no matter who you are or how you travel, AccuWeather will be there.
Role: Concept Developer, Story Boarder & Script Writer
Date: 2022
WHIRLPOOL KITCHEN STYLE HUB | AISLE ROCKET STUDIOS
In 2017, Whirlpool unveiled brand-new design and appliance finishes. But they had never spoken to aesthetics. Our team flexed our creative muscles and crafted a Kitchen Style Hub with an interactive Kitchen Design Tool that was groundbreaking for the brand.
Date: 2017
URL: https://www.whirlpool.com/kitchen/kitchen-styles.html
WHIRLPOOL EXPERIENTIAL PRODUCT PAGES |AISLE ROCKET STUDIOS
You've never seen Whirlpool appliances like this. I helped create experiential pages that play on the senses with captivating imagery, video, animation, and interactivity. Users are immersed not only in the product features, but also how those features make the everyday just a little bit easier. Now that's an experience.
Date: 2018
URL: https://www.whirlpool.com/kitchen/cooking/low-profile-microwave-hoods.html
Livemore with kenmore | Aisle rocket studios
Kenmore brand empowers people to master the art of cooking, cleaning, and homemaking. I wrote blogs and email newsletters featuring seasonal recipes, product buying guides, home tips and tricks, and more to inspire people to live life to the fullest. That’s amazing. That’s Kenmore.
Date: 2017
Amana Social Content | Aisle Rocket Studios
Our team took a middling social account and created Amana's first ever "viral" posts. We used 4-step recipes, follower voting, timely gifs, everyday tips, video, and a witty, elevated tone to engage users with posts that spoke intimately to their lives and pain points. Ultimately, we joined the social conversation with engaging, highly sharable content that met people when, where, and as they were.
Date: 2017 – 2018
URL: https://www.facebook.com/AmanaBrand
website redesign | Provident bank
I was an integral part of the team that conceived of, designed, and created Provident Bank’s new responsive website. More sleek, streamlined, and intuitive, the site is highly user-friendly — and gives people exactly what they’ve come to expect from a modern website.
Role: Strategist & Copywriter
Date: 2015
URL: www.provident.bank
newsletters | provident bank
Vibrant, engaging, and entertaining, these publications were a big hit. Employees loved seeing themselves in print. Business customers loved information delivered in a compelling way. Everyone was abuzz every quarter.
Role: Editor in Chief
Date: 2013 – 2016
Customer communications | Provident bank
From microsites to customer letters, brochures, and social campaigns, I wrote all of the external communications for the bank, communications that spoke intimately to new target markets and did it well.
Date: 2013 – 2016
video projects | Provident bank
Although I had little experience, I took the initiative to produce video for both internal and external use. These projects managed to invigorate employee morale and breathed life into the bank's social platforms and brand-new women's initiative. One even nabbed an award.
Role: Writer, Actor, Cinematographer & Editor
Date: 2014 – 2016
URL: www.youtube.com/channel/UCzQUL4HGSqByMxrSi1iTeGA
Editing Software: Final Cut Pro X
ward black law Family Law WebPages | North star Marketing
After Greensboro-based law firm Ward Black Law brought on their first family law attorney, I created a new practice category on their website. As you can imagine, writing for exacting, sharp-eyed attorneys was no easy feat. The language had to be crisp yet empathetic, sophisticated yet relatable. But I was up for the task.
Date: 2013
URL: www.wardblacklaw.com
Feature Articles | Triad Living Magazine
I researched and wrote hometown stories, community spotlights, travel, and lifestyle articles for publication. And, clearly, they were larger-than-life.
Date: 2011 – 2012
URL: www.triadlivingmagazine.com; www.wakeliving.com