Aisle rocket Studios

Whirlpool Kitchen Style Hub

It's all in the finish

Since there was no roadmap for talking about design, we forged our own path. The Kitchen Style Hub needed to be bigger, better, sexier, aspirational yet attainable. It needed to feel modern. We gave it lush, full-bleed images, a revolutionary-for-Whirlpool horizontal scroll, and a fresh, alluring voice that I shaped all on my own. The Kitchen Design Tool even lets users mix and match finishes, cabinets, countertops, backsplashes, and flooring to create a dream kitchen they can touch. After all, these are beautiful appliances made for real life.