Accuweather
Brand Videos
ReachTV: The Constant Travel Companion Spot
Thanks to an opportunity with the largest in-airport television network, and despite zero budget and limited resources, the brand team dreamed big, bigger than the constraints of users’ devices — and created a video that took flight. In a groundbreaking move, we lifted the UI from its frame and overlaid it on breathtaking locales. We highlighted the app’s versatility, exploring how its robust features and intuitive functionality can serve anyone.
Playing on screens in airports across the country, the spot offered a whole new view of AccuWeather: not only as a weather expert, but as a lifestyle brand that understands and connects with people, that’s always by their side. Our team knew it was critical to present AccuWeather as warm, relatable, more human. With lush, aspirational imagery and conversational copy, the video speaks to the company’s deep commitment to making people’s lives easier, safer, and better. No matter who they are or how they travel, AccuWeather will be there.
Netflix: The Last Airbender Promo
In a thrilling partnership with Netflix, we were tasked with promoting their upcoming show, Avatar: The Last Airbender, on our television network and social platforms. But the challenge was organically integrating two seemingly incongruous things, a fantasy-adventure show and a weathercast. We landed on a concept that struck just the right balance of reality and magic: our meteorologist, Geoff, an Airbender fan, discovering that he, too, can bend the elements — right on air!
I created the storyboard and wrote the script, aiming for whimsy. This was another rare opportunity for AccuWeather to let its hair down, to entertain, to show a side that was more human. We were shaping not only the elements, but viewers’ perception of the brand. And it proved to be a win, win, win. AccuWeather garnered thousands of likes and hundreds of comments on social, Netflix raised awareness of the show, and viewers were reminded where to watch — for both weather news and entertainment.
So, pop some popcorn, kick back, and watch Geoff make his acting debut!
The organic Instagram post with a $5,000 paid boost performed within estimated benchmarks.
Total Reach: 267,565
Reel Interactions: 1,894
Total Number of Plays: 382,738
TikToK
The TikTok video performed well above estimated benchmarks.
Total Impressions: 57,000
Total Video Views: 57,000
Total Reach: 51,300
Completion Rate: 2.04%
Reach Engagement Rate: 9.87%
All-Access Sizzle Reels
The business development team conceived of an imaginative new way AccuWeather can partner with companies to spur increased user engagement — and it was up to us to create custom videos to pique their interest. With All-Access Pass, brand partners can take full control of our app’s ads and messaging, delivering a premium, customized weather experience for their audience (who log in to AccuWeather with their existing brand credentials.)
Once again, we paired the app’s UI with vibrant backgrounds and lifestyle imagery, and I crafted scripts tailored to each company. This time, it wasn’t just about humanizing our brand. We had to connect to the business first — and then to their audience. I kept the language pithy and punchy, peppering in phrases that appeal to their brands (“fly the friendly skies” and “fun perks.”) And for Disney, I focused on safety first, one of the parks’ chief concerns.
The Disney team was bowled over by the presentation. They are brokering a deal that will likely cement AccuWeather’s future and catapult us to a new level of influence and success.