Accuweather

App Store

 
 

Goodbye unpredictability. Hello AccuWeather.

The AccuWeather app screenshots in the app store listing were visually astonishing, but the copy — that only called out the feature names — was blasé. I knew it could do much heavier lifting, especially given the small amount of real estate. We updated the screenshots quarterly, which presented the perfect opportunity to speak not only to features, but to the season: spring gardening, barbecues on summer weekends, pumpkin patches and apple picking in the fall, and shoveling and bundling up in the face of winter. I employed the same benefit-driven approach to the seasonal videos and Custom Product Pages that were specially promoted in the store and delved more deeply into particular features. I hoped that it would help humanize the app. And it proved successful. When we A/B tested the copy, more users engaged with my version — and said goodbye to unpredictability.

 
 
 

Custom Product Pages

Premium+

 

Hurricane Tracker

 

WinterCast

 

Description

Goodbye Unpredictability. Hello AccuWeather. 


Stay prepared with precise local forecasts and advanced radar. Stay safe with severe weather alerts. Stay ahead of the storm with the free AccuWeather app. Get your weather news when and how you want it — wherever you are. With award-winning design, an intuitive user interface, and robust functionality, the app delivers superior performance — with Superior Accuracy™. So whether you're going for a run, scheduling a trip, or stocking up before a storm, you can plan ahead, for all the little things — and big.


Unlock Next-Level Safety with Premium+ 
More extreme weather calls for a more powerful app. So we turned up the heat. Choose from two upgraded tiers to get the temp just right: 

  • Premium: Ads are never in the forecast, so you can enjoy the app’s robust features without interruption. 

  • Premium+: Our most exclusive subscription offers the highest level of safety — because every minute, and every bit of information, counts. Access AccuWeather Alerts™, our most advanced severe weather notifications, and Health & Activities, a customizable outlook of how the weather might affect how you feel and what you do. Plus, it’s ad free. To subscribe to a paid version of the app, download the free AccuWeather app and then upgrade to Premium or Premium+.


Anything-but-Standard Features
All three app tiers are jam-packed with exceptional features to help you squeeze more from your day: 

  • Hyper-Local Forecasts: Hourly, daily, and weekly forecasts of temperature, humidity, cloud coverage, wind speed and direction, precipitation, and UV index.

  • MinuteCast®: Minute-by-minute precipitation updates up to four hours ahead. 

  • RealFeel®: A better sense of how it really feels outside with a more exact reading that accounts for humidity, precipitation, wind, cloud cover, and sun intensity. 

  • Hurricane Tracker: A tropical system center that alerts you to active storms, local and global, so you can keep an eye on the details. 

  • WinterCast®: A winter weather center that alerts you to how much snow and ice to expect — and when to expect it.

  • Severe Weather Alerts: Government watches and warnings for a selected location.  

  • Air Quality Index: A detailed breakdown of local pollutants that gauges how safe it is to be outside. 

  • Allergy Outlook: Local allergen count that assesses just how much you’ll sneeze, cough, and itch — and when to avoid going outside. 

  • Advanced Radar: A real-time, big-picture view of precipitation (type, intensity, direction, and duration), wherever you are.

  • Maps: Interactive map layers with all the details, filtered by rain and snowfall, wind, storm surges, temperature and RealFeel, smoke, fog, risk to life and property, and more. 

  • Video & AccuWeather Now: Keep up with what’s trending in weather news, science, health, and, of course, star gazing. And catch it live with AccuWeather Now.*

*Available only in the US. 

The Nation’s Trusted Weather App, Rain or Shine
The AccuWeather app has been internationally awarded by the World Meteorological Organization for:

  • “Best User Interface and Data Representation”

  • “Best Weather Warnings”

  • “Best Design and Presentation of Information; User-Friendliness, Access and Customization”

Download it now for mobile, tablet, TV, or WearOS. 

 

Summer App Store Video